Tuesday, 27 January 2015

signing out blog

thank you for giving me the opportunity to display my creativity in freedom

thanks

Final progress review blog and Final blogging task.

in comparison with the beginning of the year till now i believe my blogs have incorporated a wider variety of forms of media, and include much more detail, this is because I've taught myself to use more exciting ways to present information, one other thing that has helped me present information in more clarity is being explicit i.e showing and saying exactly what i want to do and why. finally i believe my editing has been greatly influenced by learning how to edit music videos i.e editing to the beat and changing shots to the beat.

Friday, 23 January 2015

Signing out blog

I made it. Momma I luh U P.OP. Hold it down... Shoutout to the pavements for keeping me off the streets. There may be some spelling errors in my blogs cos the spellcheck ting wasnt workin, but mans still out ere init, u get me? man still does did ting. This is probably more than I wrote on my final review, but i dont care, im finally done. Just wanna say shoutout to me for doing the impossible and doing my ancillary products AND evaluation at the last minute. Shoutout to my group 26 mandem and lovely teachers too, couldnt have made it without u.

Final progress review


From my last progress blog, I have learnt how to use more types of technology such as Photoshop, Camtasia and Thing Link. This has helped me to develop my technique in using media and broadens the range of my capabilities.

Final progress review blog and Final blogging task.



My blogs during my A2 are in much more detail in contrast to my AS Blog. Reason being with the experience i gained during my AS year, my outcome on research methods and use of different variety of programs were a success. Platforms such as camtasia and final cut pro enabled me to gain more understanding in video editing. My research conducted and how i presented them using emaze, slide-share, powtoon etc, was more detailed and presentable.

Therefore my blogs are more effective due to my research and planning that was conveyed.

Despite using the main ICT recommended to us, i still believe using more variety of ICT would certainly help me conduct a better research and planning in the future.

My A2 coursework was possibly the most enjoyable coursework i encountered. Given all these opportunities meant i had to produce a stunning music video which i put my full effort and time in. A lot of time and preparation  was included within this coursework. So i'd like to say a huge thank you to group 26 and the whole of set 6 for spending some of their precious time giving feedback. I want to close this blog off by letting you watch the purpose of this whole coursework.

Thank you.



26. Youssof, Tyler, Eray from 283goswell on Vimeo.

Wednesday, 21 January 2015

Introduction to 'Ancillary work'


As our music video has been completed, now its time to research on how we'll attract the audiences attention in order for them to buy it our product.

During class discussions, we looked at previous Digipak and advertisements that students created.

The importance of the functions the digipak and advertisement of the music industry.  Below are 3 examples:
Student
Group 28's ancillary work certainly uses conventions. The location, filter and instrument are certainly seen in the music video itself. Once a member of the audience identify the Digipak, it wouldn't take them long to realise that the advertisement/digipak is from the music video if they're familiar with it.




Group 11 also uses conventions similar to group 28. The use of synergy within the music video and digipak/advertisements is essential. This gives the artist more recognition.
Once watching the video for Group 19, the use of a black background and blue and yellow colours are agreeable. We recognise both colours during the music video.

Initial ideas on evaluation


Evaluation question 3 initial ideas

How did you use media technologies in the construction and research, planning and evaluation stages?

HOW i used technology. This could conclude of twitter, Instagram and Facebook feedback. I will discuss how i reached my target audience with my music video and digipak/advertisement.

I will then discuss the programmes that i've used such as photoshop, Final cut pro Etc.

Evaluation question 4 initial ideas

With evaluation 4, I will include both visual video feedback and written through messages as it will show that I've used more than one platform in order to receive a more valid response/feedback.

Final embedded video

Skills development



  • During the process of the music video, the programmes that had been used was Final Cut pro. During the programme, as a group we were much more familiar with the use of effects, such as:
  •  Colour coding - putting a filter on with a lighter, dull, greyish feeling. Playing around with the colours at first enabled me to gain experience and awareness of how to make a video look "movie-like" and "music-like" 
  • Video transitions - with variety of video transitions to choose from, this gave us a better flow through videos during the intro and outro
  • Widescreen - the use of widescreen enabled us to reason the outcome of a more professional music video as we get to see these widescreen effects during movies and music videos etc. 
With the help of these effects and my Canon 60D, we had an high definition (HD) music video. As a result once the effects were put in, we then received a low budget music video which looked like thousands were spent on. 


Tuesday, 20 January 2015

Evaluation Question 4



In my first feedback interview, I asked a member of my target audience (a teen from London) what they thought about my ancillary products. From her feedback, I learnt how my use of font makes it easy to identify the rap genre. This is what I was planning do achieve when chosing the font so it is a positive. She also noticed the consistency of the font throughout my products which is another plus. In addition to this, she also liked how my images remained consistant throughout my products, thus cementing the theme.

In the second clip, I interviewed another member of my target audience, but this time a male so I get a view that is more representative of my target audience as a whole. He also noted my use of the widescreen filter, which I used in my video so he noticed my synergy. He also liked my use of recreating my front cover on my advertisement and said that it made it easier to identify, this is what I hoped to achieve by doing so. However, he also suggested that I used another colour on it to make it stand out more. In response to this, I wouldn't veer from my colour scheme of black and white, however, I would consider adding grey to it. If this doesn't suffice, I will edit the actual image itself to make it more vivid, thus increasing its ability to stand out.

Evaluation Question 3

Throughout the media year, I have used various forms of technology in order to help me research and make my media product. Firstly, I used Blogger in order to record my research and planning in addition to using it to overlook my progress throughout the year. I used social networking such as Twitter and Instagram to establish my target audience and then to connect with them in order to aid me in making my music video. I also used websites like Google and Youtube to research into the conventions of my chosen genre. After this, I used various apps and websites to present my findings. In terms of production, I used Final Cut Pro to create our group's animatic for our pitch. I also used Photoshop to make all of my ancillary products.

Evaluation Question 2

In terms of synergy between my video and ancillary products, I tried to link them as much as possible. All of my ancillary products feature the same location as that of my video (Broadwater Farm estate), which will add a sense of familiarality with the audience that saw our video. In addition to this, I used the same quote that appears at the end of our video in the inside panel of my album. This almost creates a slogan that people will associate with our group if we continued to use it in future products. Throughout my ancillary products themselves, I still applied a sense of synergy that is on display. This is evident in my use of the same black and white colour scheme in all my products to give them a sense of identity. I also used the same font throughout so I remain consistent in my products. In addition to this, my ancilliary products also emulate the widescreen filters seen in our video, which strenghtens the link between my video and products. My advertisement also contains a high level of synergy as it also recreates the image of my album's front cover, which allows my audience to identify my album if they saw the ad prior to the album.


An example of how the black and white colour scheme remains consistent in real examples.

Evaluation Question 1

Things that influenced my product




In both 'Illmatic' and 'It was Written' by Nas, the reduced opacity of the artist makes it seem as if Nas is a part of the city in the background. Because these iconic albums are loosely based on the same subjects as my own, I also decided to reduce the opacity of the artists on my own album to have the same effect. This helps to give my artists a sense of identity and belonging as they are faded into the Broadwater Estate that we filmed in.






In my research into rap albums, I discovered that the black and white colour scheme is widely used throughout the genre. As a result of this, I also decided to utilise this colour scheme in all of my products. This helps people to identify my album as being a part of the rap genre. In addition to this, the pictures show that the colour scheme is consistent over different sub genres of rap and varying periods of time. For example, 'Tha Doggfather' by Snoop Dogg was released in 1996 and belongs to the sub genre of gangsta rap. On the other hand, 'MMMP2' by J Spades is a UK based mixtape which was released in 2013 and is of the trap genre. And finally, 'Free Crack 2' by Lil Bibby belongs to the drill sub genre of rap.




Sunday, 18 January 2015

Editing the inside right panel CD.


For the panel covering the CD as well, using the leading artists image to give him more recognition. The artists photo from the photoshoot consisted of me applying a filter, adjusting the colour for it to colour code to make it look similar to the other 3 panels. 





Front and back of CD cover



Finished advertisement (Poster)






Friday, 16 January 2015

Mock Up

This was my initial idea for the front and back covers of my album. The faces in the middle help our audience identify us and the names cater to people who aren't familiar with the group. The lines aligning the song titles on the left is supposed to be barbed wire, as it relates to our rap genre. 
This was my idea for the inside of my album. I used the barbed wire as a continued theme from the outside of  my cover to surround the interior. In addition to this, I wanted to add the quote that was displayed at the end of our video to increase the level of synergy, I didn't remember the quote specifically so I wrote question marks.

This was an alternate Idea for my front cover, if i decided to go with an individual artist. The cover features me (Blazer) looking toward the camera in a close up with the estate we filmed on (Broadwater Farm) in the background. On the other side I planned to have a shot similar to what occurs in our video with me in a close up from behind me with my hood up looking at the estate. This will also add a sense of synergy and give me a more diverse range of shots.


Full Finished Digipak, album cover front/back/inside & Advert- Youssof mallah

Advert

Album cover front and back

inside panel of Album

Evaluation Question 4:



                    Ancillary Feedback
                                           cinema screening, music video feedback

rough cut feedback: http://candipop14group26.blogspot.co.uk/2014/12/rough-cut-2-feedback.html
Powered by emaze

Evaluation Question 4


Evaluation Question 3



Evaluation Question 2 -

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Evaluation Question 1



Final ancillary work on Digipak and advertisement

Evaluation question 3:

types of technologies used in process of planning




                                          types of technology used in research
                                         showing use of final cut pro. photoshop and camera work in production

Evaluation Question 2:


Evaluation Question 1:

andrew goodwins theory and Carol vernalis' theory applied to my music video


comparison of ancillary work to real life examples

Album front and back cover screenshots

Because of my unpreparedness, had no images to use for my anciliary products, so I had to find my own. To start off, I searched Google for an image of Broadwater Farm estate and changed the settings to only show large images in order for it to fit the size of my template. I saw this one to be suitable as the grey reflect the theme and colour of our video.



Again, due to my lack of preparedness, I had to screenshot different shots of our artists from our artists on Vimeo and then cropped them out. Because of my inspiration from Nas' 'Illmatic' album, I decided to fade the artists into the estate so it shows that they are part of their surroundings. To do this, I experimented with the opacity of the images and ultimately left it at 85%. I also found a suitable image for my back panel and implemented it into my project in accordance to the grey colour scheme and rainy weather of the other image. Following my black and white colour scheme, I then chose my desired font and wrote the names of the artists and group information. However as the picture shows, the text is difficult to see with the background. I solved this problem by creating rectangles and filling them with a black colour in order to make the text clearer and establish my colour scheme. 

After getting the major features out of the way, I began working on the finer details such as the bar code and parental advisory logo, which I got via Google. The bordering effect created by the black rectangles at either end of my covers also emphasise the middle of the image and replicate the widescreen filters that we used in our video.

Finally, I aligned the song titles on the back panel so that they were all on the left instead of in the middle. I also added the group name and album title along with a serial number onto the spine of the cover in addition to the record label on the back.
                                                 
Make a new blog for this mayne






Album inside screenshots

This is the picture I chose to use for my inside panel, as it is in Broadwater Farm estate and also follows the grey colour scheme from our video and my front cover. This creates a sense of consistency throughout my anciliary products.
I then decreased the size of the image to fit the template and put more focus on the centre of the picture.

I also decided to add a group biography, which I took from one of my earlier blog posts to enable our audience to connect with the artists on a deeper level. In addition to this, I included the quote that was shown at the end of our music video to increase the level of synergy in my products. Bearing this in mind, I also utilised the same technique of using black rectangles to make my text clearer for the audience and maintaining a black and white colour scheme.

Finally, I created the CD space with the ellipses tool and reduced the opacity so the image in the background can still be seen. This also replicates the eroding effect that is evident in the image and is even further reinforced my my font. 

CHANGE OF PLAN - CD COVER BACK



Back of the CD cover. The filter and past history of 1985 riots in Broadwater Farm estate. This gives a sense of history and better understanding of the artists habitat and region. The struggle of a working class man from a high crime rate estate. The blood, sweat and tears he went through to get where he is today. Always discriminated due to his background of family, he finds a legal way to reach success and help himself to get out of the 'ghetto'. 

The filter above suits the front of the album cover.

Advertisement

This is a artist from London who's also being advertised on YouTube at the end of his music videos. After this example, i also want to do this as an image alongside the advertisement of poster and Digipak.


Also, successful artist like Wale and Rick Ross are also advertised online too. not only on posters.


Adobe Photoshop

I will be using Adobe Photoshop to create my Digipak.


The back of the CD digipak



This image would be for the back of the Digipak. Another overview clearly showing the two tall buildings in the background which constantly appears in the music video. Text over this image would clearly show as there isn't much darkness for the text to blend in. The font colour would be white or black. Possibly black with a white background to it.


Images




I'm more likely to use two different but corresponding images. For the front cover would be the overview of the entrance into Broadwater Farm. This then relates as the front cover is the main overview of the whole thing that is inside the CD pack. Therefore, this front image would be perfect as the filter also reflects back to the music video and location.

For the inside left panel, this image would be suitable as it shows a map of Broadwater Farm estate. As there isn't really much text on the left panel, this image would cover all up and give the audience a better understanding of the structure of the community and how everyone is close to each other. How a community could easily become family to each other. Also, the filter is similar to the front cover.

Images for the front (Idea 1)


This image could be used for the back of the cover and front. The image would be cropped in half and put on either side. This shot reveals a gang of police officers having Broadwater farm estate blocks behind them in the image. This image reveals a sense of lack of safety and increased fear within reputation.