Introduction to 'Ancillary work'

As our music video has been completed, now its time to research on how we'll attract the audiences attention in order for them to buy it our product.

During class discussions, we looked at previous Digipak and advertisements that students created.

The importance of the functions the digipak and advertisement of the music industry.  Below are 3 examples:

Student

Group 28's ancillary work certainly uses conventions. The location, filter and instrument are certainly seen in the music video itself. Once a member of the audience identify the Digipak, it wouldn't take them long to realise that the advertisement/digipak is from the music video if they're familiar with it.

Group 11 also uses conventions similar to group 28. The use of synergy within the music video and digipak/advertisements is essential. This gives the artist more recognition.

Once watching the video for Group 19, the use of a black background and blue and yellow colours are agreeable. We recognise both colours during the music video.