Twitter Account Update

Our Twitter Account followers could now take use hashtags to widen our grounds for audience. If it turns out to be a trend, well end up having account users clicking on the hashtag which will take them to our profile.

Group biography

We are a British music group that connect with our audience through the stories we tell in our songs. Our group consists of the following artists:
DJ Zed - Born and raised in North London, he is the main performer of the group who sings about the ups and downs of his life.
Ace Cold - Also hailing from North London, he is a rapper that focuses on the harsh nature of the streets he grew up in.
Blazer - Also originating from North London, he raps about his troubled past and hopes for a bright future.

An idea for our group logo

I used the website Dafont to find suitable fonts for our group name and I thought that this one was most suitable as it is memorable and emphasises our role as a music group.

Costume and location task

'It's Okay (One Blood)' by The Game is an example of a gangster rap video. Throughout the video, The Game wears 5 different costumes that change as the day progresses. For example, at the beginning of the song he is outside of his house with a white vest on, whereas when he starts walking down the road he puts a black t-shirt on. Costumes such as the black hoody that he wears in the latter stages of the video are typical of the genre as it signifies an association with 'the hood'. The video takes place in various external locations around Los Angeles to show that The Game is well known throughout the area, which illustrates his lyrics. The internal location of the poster room also reinforces the song's lyrics as it shows that he is a  successful rapper. Game's GAME chains are also a significant prop in the video as he wears them with every costume to show his wealth and success. Chains and other jewelery are widely used props throughout rap, so this song conforms to the conventions of the genre.

'Touch It' by Busta Rhymes features the main artist, Busta frequently changes his costumes to match the colours of  whoever else is performing at the time. Due to the amount of featuring artists Busta uses 10 different costumes throughout the video, which all match the colour of the background in each shot. Costumes such as the chinchillas that he is seen wearing in various shots are typical of the genre as it signifies wealth. The entire video is filmed in an internal location which gives a studio feel to the song. In addition to this, the use of green screen to change the background colours also gives the song a sense of variation and prevents it from getting boring. Props like: chains, rings, bags and the reappearing stack of money that Busta carries all link to the genre as rappers often flaunt their wealth.

'Ghetto' by J Spades is another rap video, however he is London based and independent so I wanted to see how it compares to mainstream American videos. The first difference I noticed is that J Spades only wears one costume throughout the video - a black t-shirt and jeans, which links to the urban, yet simple location of the park. Black clothing is popular amongst independent rappers as they are often still living in the areas that they grew up in, whereas more popular rappers are likely to be seen wearing brighter colours as a result of their fortunes. The video is set in a park and an estate in J Spades' home borough of Hackney. These link to the title and message of the song as it shows that he is from the ghetto and is still there. As he is not signed, J Spades was able to include props like weed in  his video, which highlights the lifestyle of those in the ghetto. Drugs such as weed are popular throughout the genre, with many rappers being users, however they are censored in their music videos.

shooting in our second location - Alexandra palace

Today we filmed in our second location , for the chorus, the weather conditions were also perfect as in our first location (cloudy,grey and windy) this enabled us to keep the theme and mood going it also matched our 'grey' colour scheme/theme/motif

video which inspires us to include in our intro to our own music video

this video promotes the clothing of a young teenager named gianni mora, the video is short and simple , many of the shots in the video are repeated and there are many points in the video where it is played in slow motion finally, throughout the video there is a black and white filter.

we asked a few students in our class what their instant reactions were, and we all agree that despite the haunting feeling it gives us , theres something about the video which draws us in and puts the viewer in a trance, this trance encourages repeated viewing, the main effects which drew us in are as follows; the way the instrumental fits in with the actions and behaviours of the actors, the zooming of the shots repeatedly and finally the haunting shot of the loudly buzzing flies.

on our way to shoot our second location- Alexandra palace

today we will be filming in our second location which is a suburban area, alexandra palace, this place consists of alot of trees, flowers, bushes , and of course a great big palace, what is beautiful about this area and is exactly what we wanted is the establishing view of central london.  the reason why we also chose this place to shoot the chorus is that in the lyrics of the chorus the artist is quite reflective,reminiscent of his past lover, and quite sombre

the palace and some greenery where its ideal to take walks

a semi birds eye view of the palace

the view from the palace onlooking central/east london