Colour correction blog

We are currently in the process of altering the colours that we use in each shot to get a specific effect to go with the images that we show. For example, in the shots that we show grass and trees in, we have made the colour brighter to make them more vivid, thus having the effect of bringing the plants to life.

Instagram update

Since our last update, we decided to look through some of the followers of our main artist, Maverick Sabre, and follow them ourselves. This allows some of his target audience to notice us so we can get an idea of how successfully we have branded our project. In our research, we found that the majority of his followers were females, which helps us to get a better idea of the audience's demographic. After we followed them, 3 of them began following us back, which suggests that we were somewhat successful in our branding. One of them even enquired to see where we were based, but we told her that it was only for our media project. Furthermore, 2 out of the 3 that followed us back were females, which suggests that we have adopted Maverick's audience.

News clip for our music video

We have considered implementing a news clip about the London Riots when Blazer is talking about his old friends having 'stab wounds' and the ones that have passed away. This will give the audience an idea of the type of people that he was around and shows how his mindset has changed as he got older.
UPDATE
After seeing how the video looked with the clip in it we decided not to include it so we can use a wider range of shots.

rough cut for our music video- edited by Youssof mallah

Editing Vlog day 3.5

Changes to widescreen filters

When looking through our rough cut, we were experimenting with different effects and discovered that our video would look better with a different widescreen filter. We decided to opt with the 2:35 :1 format as it is most popular among rap videos and we thought that it looked the best.

An image of an establishing shot with the default widescreen filter

The same shot with the 2:35 :1 filter

Feedback for our rough cut

 The main focus of our feedback was about the cutting that we used in Blazer and DJ Zed's verses. This is because the cuts occurred mid way through certain lyrics, which made the editing look unprofessional. We were advised to solve this issue by letting the artist say the entire word before cutting to a next shot. In addition to this, to solve this problem on a specific lyric we were advised to use slow motion to make the lip syncing more accurate, as the performer said the phrase too quickly.