Mulvey's Theory

The Male Gaze

Laura Mulvey claimed the theory of male gaze in 1975.  That is when the audience identify the character looking from the prospective of male heterosexuals.

• The Camera focuses on the curves of the female
• Camera identifies the impression the male character gives or viewer while the female is in action.
• Mulvey associates the female position as 'passive'; Men are allowed to see women as an object or fantasy  

An perfect example to go with Mulvey's theory is by Robin Thicke - Blurred Lines Ft T.I. & Pharrell 

As we clearly identify the female characters seen to be sexually available in the aim to attract male attention for entertainment. The music video simply goes on about the pleasure men would get from women showing men being more dominant.
Radical feminist would totally criticise this music video and question 'What do females see them self as while watching the video?'

The video consist of women half naked while the men are fully dressed which shows the comparison of what men like to see rather than what women like. Shockingly, this was the 'clean' version of the music video as in the making of it, females were filmed topless.











Another strange video would be from Beyonce - Run the world (Girls)

The reason why i assume is strange is because Beyonce is basically going against passive males as she states females have control over the 'World'. However, the male gaze is
obvious within this music video. The two groups, Males Vs Females, males are fully covered even armed with shields. Whereas, the female characters are pretty happy to show of their figure with their legs and partly their upper body showing.