synergy activity task

my genre of choice is rap, hip hop, so the artist i chose to analyse is A$AP Rocky, an american rapper from Harlem New york city.

                                                                ALBUM COVER

Front of album Cover

Back of album cover(track listing)

The front cover is of the artists face, his name and album name are printed across the front middle of the cover in a bold white font on top of a black line across the middle as well, there is also a use of a black and white filter applied across the whole back and front of the album cover, the track listing on the back is also written in white coloured font on top of a black line. Finally i noticed a special effect that look like fuzzy tv scan lines across the covers.

                                         

                     

                                        TV TEASER TRAILER/

album release date and purchase info

album release date and track listing

               

                                                                                fuzzy tv scan lines effect

                                                      Features seen across all products

There are   4  main features seen across all 4 products which create brand identity the first and most obvious is the black and white filter ,the filter is seen across all of the products, the second feature is the black on white or white on black, for example the white  font on the album cover on top of a black stripe, the white font of the release date on black background and finally the black font on the white background on the tv in the music video. The third feature which is quite heavy and is a distinguished feature which is personal to the artist is the fuzzy tv scan lines across the screen /album cover/tv trailer effect. Finally a clear feature which re occurs across all products is the artists face.

                                                      MUSIC VIDEO